Marketing Management for Non-Marketing Managers

People & leadership

E-Book

Marketing Management for Non-Marketing Managers

  • Format

    E-book

This book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It provides the necessary tools to correctly assess the potential of your marketing and evaluate the returns.

£19.00 (CIMA members only)

£25.00

VAT calculated on checkout

Product information

Overview

Although marketing-related expenses are a significant portion of most organisations' budgets, it is often difficult for those with budget oversight to get a clear picture of the returns on their marketing investment.

This book offers practical ways for non-marketing managers and executives to measure and improve marketing returns.

It provides the necessary tools to correctly assess the potential of your marketing and evaluate the returns.

Topics discussed:

  • Analysing marketing returns
  • Marketing plan failures
  • Evaluate marketing ROI
  • Management of marketing investments

Who should take this course?

  • Financial professionals responsible for measuring and reporting the impact of various marketing activities and expenses

Professional development

All learning resources available in the CGMA Store qualify for CPD for CIMA members.

Format:E-book
Access:This is a digital product. You will have access to the content for a year after purchase date.

Return and refund policy

£19.00 (CIMA members only)

£25.00

VAT calculated on checkout